nat (Headquarters: Shibuya-ku, Tokyo; Representative Director: 劉 栄駿; hereinafter nat ) is pleased to announce that it will participate as a sponsor in the “KYOJO CUP”—a women-only motorsports series attracting attention both domestically and internationally—under the name nat team KCMG” starting with the 2026 season, as well as in Super Formula.

[About the KYOJO CUP, Super Formula, and the KCMG Team]

The KYOJO CUP is a women-only racing series organized by Masanori Sekiya, the legendary driver who became the first Japanese person in history to win the overall title at the 24 Hours of Le Mans. Launched in 2017, the series will mark its 10th anniversary in 2026. Starting with the 2025 season, the series will switch to formula cars (KC-MG01), further raising the level of driving. As a result, it is attracting increasing attention from the global racing community.

SUPER FORMULA is"Japan’s premier and fastest Formula racing series. Because all cars, tires, and engines are identical—creating a level playing field—victory depends entirely on the driver’s skill and the team’s strategy. Globally, it ranks as the second-fastest series after F1, and the ‘Super License’ required to drive in F1 can be obtained in as little as two years. As a result, it has produced many renowned drivers who are now competing on the world stage, making it a category that garners significant global attention."

KC Motorgroup Ltd (KCMG) is an international motorsports group based in Hong Kong, founded by Paul Ip in 2007. The team competes in world-class series such as Super Formula and the WEC (FIA World Endurance Championship). In the 2025 KYOJO CUP, the team secured one victory and multiple podium finishes, playing a leading role in the championship race.

[Background of the Sponsorship]

With the corporate vision of “IMPACT THE SOCIETY (Making an impact on society through spatial platforms that bridge the real and digital worlds),” nat has been revolutionizing the value of homes and spaces through Scanat 3D scanning technology; its spatial design business ( 青山スタイル ); and its academy business ( 町田ひろ子 ), which trains interior coordinators.

This marks a new challenge nat to bring its vision of “IMPACT THE SOCIETY” to life through the world of motorsports.
The spirit of female drivers pushing their limits and KCMG’s philosophy of constant evolution through the use of technology deeply resonate with nat core belief of “unlocking the intrinsic value of the real world through the power of digital technology.” By competing together as nat team KCMG,” we will expand our efforts to support women’s advancement while powerfully promoting nat both domestically and internationally.

[Comment from Bruce Liu, President and 劉 栄駿 of nat.]

“We are deeply honored to be competing in the KYOJO CUP as ‘ nat team KCMG’ alongside the KCMG team, and to serve as a sponsor for Super Formula. nat has continuously strived to improve society through the power of technology, guided by our vision of ‘IMPACT THE SOCIETY.’The sight of female drivers pushing their limits on the track and continuing to shine embodies the very message nat. I am confident that this endeavor will not only support women’s achievements but also serve as an opportunity to share nat enriching everyday spaces with a wider audience. Together with the KCMG team, we will give it our all throughout the 2026 season.”

[Comment from Ryuji Doi, Team Principal and Head Coach of KCMG]

"The entire team is delighted to have nat on board as our main sponsor. The company’s passion for technology and innovation aligns perfectly with KCMG’s passion for motorsports. We look forward to working together to achieve the best possible results in the 2026 season."