NEWS
March 6, 2026
Competing in the women-only motorsports series KYOJO CUP as " nat team KCMG"

natCo., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: 劉 栄駿; hereinafter “ nat”) is pleased to announce that, starting with the 2026 season, it will participate as a sponsor in the “ nat ” and “Super Formula,” as well as in the “KYOJO CUP,” a women-only motorsports series that has been attracting attention both domestically and internationally.

[About the KYOJO CUP, Super Formula, and the KCMG Team]

  

The KYOJO CUP is a women-only racing series organized by legendary driver Masanori Sekiya, the first Japanese driver in history to win the overall title at the 24 Hours of Le Mans. Launched in 2017, the series will mark its 10th anniversary in 2026. Starting with the 2025 season, the series will switch to formula cars (KC-MG01), further raising the level of driving, and is attracting increasing attention from the global racing scene.

  

SUPER FORMULA is"Japan’s premier and fastest formula racing series. Because all cars, tires, and engines are identical—a system known as ‘equal conditions’—victory depends entirely on the drivers’ skills and the teams’ strategies. Globally, it ranks second only to F1 in speed, and the ‘Super License’ required to drive in F1 can be obtained in as little as two years. As a result, it is a series that has produced many renowned drivers active on the world stage and is garnering significant attention worldwide."

  

KC Motorgroup Ltd (KCMG) is a Hong Kong-based international motorsports group founded by Paul Ip in 2007. The team competes in the world’s top racing series, including Super Formula and the WEC (FIA World Endurance Championship), and in the 2025 KYOJO CUP, it secured one victory and multiple podium finishes, playing a leading role in the championship race.

[Background on Becoming a Sponsor]

natWith the corporate vision “IMPACT THE SOCIETY (Making an impact on society through a spatial platform that connects the real and digital worlds),” the company operatesScanat businesses, spatial design services ( 青山スタイル), and an academy for training interior coordinators ( 町田ひろ子Academy), the company has been revolutionizing the value of homes and spaces.

This time, we’re taking on a new challenge to embody the vision “IMPACT THE SOCIETY” championed by natthrough the realm of motorsports.
The spirit of female drivers pushing their limits and KCMG’s philosophy of constant evolution through the use of technology deeply resonate with the spirit that nathas always cherished: “unlocking the intrinsic value of the real world through the power of digital technology.” By competing together as “ nat Team KCMG,” we will expand our efforts to support women’s advancement while vigorously promoting the natbrand both domestically and internationally.

[Comment from 劉 栄駿, President and CEO of nat, Inc. ( Bruce Liu)]

"We are deeply honored to be participating in the KYOJO CUP alongside the KCMG team as ' nat team KCMG,' and to be a sponsor of Super Formula. natSince its founding, has continued to strive to make society better through the power of technology, guided by its vision of “IMPACT THE SOCIETY.” The sight of female drivers pushing their limits on the track and continuing to shine embodies the very message that natwishes to convey to society. I am confident that this challenge will not only support women’s achievements but also serve as an opportunity to share nat’s vision of enriching everyday life with a wider audience. Together with the KCMG team, we will give it our all throughout the 2026 season.”

[Comment from Ryuji Doi, KCMG Team Representative and Head Coach]

"The entire team is delighted to have natjoin us as our main sponsor. The company’s passion for technology and innovation aligns perfectly with KCMG’s passion for motorsports. We look forward to working together to achieve the best possible results in the 2026 season."

This partnership with the KCMG team marks a step forward for nat—which has been delivering new value to everyday spaces and lifestyles through technology—as it seeks to expand its social impact in the new arena of motorsports. We are committed to contributing to the further development of the KYOJO CUP and to the realization of a society where women can thrive.

nat Team KCMG is currently seeking corporate sponsors to join us in our efforts. If your company or organization is interested, please feel free to contact us via the inquiry form at .

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