▼Highlights of This Case Study
Implementation: Rolled out at stores nationwideScanat . Sales representatives use a single iPhone to perform 3D scans of properties.
Results: The number of quotes generated increased by 30–50 %. Decision-making accuracy in the property purchase and resale business has also improved, leading to year-over-year profit growth.
＼SUMiTAS is using it too!／Turn on-site surveys into 3D models with just a smartphone
◼︎About SUMiTAS Co., Ltd.
・Our strength lies in the synergy between the sale of pre-owned homes and home renovations
SUMiTAS Co., Ltd. operates in a wide range of fields, from real estate brokerage to renovations and property acquisition and resale.
The company’s strength lies in its business model, in which the Sales Division and the Construction Division work closely together to provide one-stop support for everything from the purchase of existing homes to their renovation.
◼︎Challenges Before Implementation
・Communication breakdown due to “no photos, no drawings”
When sales representatives in the sales department consulted with the construction department about renovation projects, the lack of “on-site photos” and “accurate blueprints” posed a major challenge.
In addition, sales representatives were spending a great deal of time and effort on site surveys and taking measurements, which was cutting into the time they should have been dedicating to “negotiations with customers.”
◼︎Scanat How We Discovered It and Why We Adopted It
・Expectations for reduced man-hours and increased sales through “systematization”
At a trade show,Scanat we learned about the solution and decided to implement it with the goal of reducing the “effort and time” required for on-site surveys conducted by our sales team.
Upon implementation, we held a company-wide briefing session led by natstaff to establish a smooth operational framework.
◼︎Benefits of Implementation
・A 30–50% increase in the number of quotes generated! Profits from purchasing and reselling have also improved.
Since implementing the system, the speed and accuracy of our renovation proposals have improved dramatically.
Before: Inspecting the site based on individual judgment. This resulted in insufficient information when reporting to supervisors.
After: Visualize the site using 3D models. Share accurate information with your supervisor and the company.
With fewer on-site visits, the number of quotes we prepare has increased to 30–50% of what it was before implementation.
In addition, the number of sales meetings with customers has increased significantly.
In our property acquisition and resale business as well, we have established a system that ensures year-over-year profit growth by enabling us to accurately assess purchase prices and renovation requirements based on 3D models.
▼ [Watch the video here]
◼︎Future Outlook
・Toward “High-Efficiency Growth” in the Pre-Owned Home and Renovation Market
“Scanat “It is a tool that ultimately leads to highly efficient sales growth by saving time and reducing effort,” (Mr. Tanabe, Construction Division)
In the used-home renovation market, where demand is set to grow even further, SUMiTAS willScanat will utilize [this] as "proactive infrastructure" to aim for further business expansion.
＼SUMiTAS is using it too!／Turn on-site surveys into 3D models with just a smartphone
SUMiTAS Co., Ltd. Official Website: https://sumitas.jp/
SUMiTAS Real Estate Sales Franchise Official Website: https://sumitas-fc.com/
